Article

25
Jul

Benefit Hacks

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By Jennifer E. Goldman, President of Resonance, LLC   Most small businesses are not required, or financially equipped, to provide certain benefits to their employees. With an overwhelming number of the U.S. population being employed by small businesses (seriously, it’s nearly 100%), that means that a huge percentage of people aren’t being offered benefits like health […]

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25
Jul

Pick Your Poison

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By Jennifer E. Goldman, President of Resonance, LLC       I read something recently about how even if your most productive employee is toxic you should cut them loose because in the end they are worthless to you. As someone who has spent too much time around people with toxic personalities (not by choice, I assure you) […]

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07
Jul

Employee Morale

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By Jennifer E. Goldman, President   It’s amazing to me how many places of business continually suffer from low morale. These are typically the companies that also provide low levels of customer service and either extremely high or low employee turnover rates. What I don’t understand is how the owner or upper management is completely […]

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30
Jun

Too Many Hats

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By Jennifer E. Goldman, President As business people (or as human beings in general) we often wear “many hats”. Sometimes we wear too many hats. It just “is what it is” in our fast-paced Age of Information. I can remember when my children were little, I thought I’d topple over from the sheer weight of […]

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30
Jun

Networking Shouldn’t Be Work

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By Jennifer E. Goldman, President  Who doesn’t love a networking event? They typically include food and drinks, friends and colleagues. Very attractive. But how do you network? I love to be a fly on the wall, a silent spectator…for a few minutes. It’s always interesting to me to watch how different professionals handle a room […]

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30
Jun

Business: It Is Personal

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By Jennifer E. Goldman, President Have you ever heard someone say, “It’s not personal, it’s just business.”? Typically what they mean is that the person they’re speaking with has put too much personal emotion into the workplace. Business is definitely a place where professionalism should be at the forefront, however without making business a “personal […]

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30
Jun

Flight Visibility

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By Jennifer E. Goldman, President Have you ever heard the term ‘flight visibility’? According to the Aircraft Owners & Pilots Association it is determined by the pilot in the cockpit”. If you’re a small business owner, that’s you! You are the pilot in the cockpit; defining the visibility of your path forward. The heights you’re […]

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30
Jun

Narrow Your Focus: Expand Your Possibilities

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By Jennifer E. Goldman, President   I began 2017 with fewer clients than I had at any given point the previous year. And, obviously, less income. Not exactly the bolster to my business mind that I was hoping for. I was sure I was on the brink of expansion; this would be my year for […]

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30
Jun

Good Vibrations

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By Jennifer E. Goldman, President       Have you ever approached a business from the outside and immediately felt a sense of sadness, stress or doom? Maybe it wasn’t until you reached the interior. You may not have known what it was, and most likely ignored it; continuing on with your meeting, appointment or shopping…but […]

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30
Jun

Business Shards

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By Jennifer E. Goldman, President   It just hit me the other day: I hate business cards. I don’t mind the expense of them or making sure I have enough with me when I am networking. What I detest is receiving them; not the act of someone handing them to me, but the fact that […]

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