Blog

30
Jun

Good Vibrations

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By Jennifer E. Goldman, President       Have you ever approached a business from the outside and immediately felt a sense of sadness, stress or doom? Maybe it wasn’t until you reached the interior. You may not have known what it was, and most likely ignored it; continuing on with your meeting, appointment or shopping…but […]

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30
Jun

Business Shards

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By Jennifer E. Goldman, President   It just hit me the other day: I hate business cards. I don’t mind the expense of them or making sure I have enough with me when I am networking. What I detest is receiving them; not the act of someone handing them to me, but the fact that […]

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30
Jun

Ain’t Mission You All

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By Jennifer E. Goldman, President I have a soft spot in my heart for nonprofit organizations. And a huge understanding of how they work…or don’t work, as is too often the case. There are so many things that can endanger the success of even the best-intended nonprofit. A poorly defined mission tops the list.   […]

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30
Jun

The Terrible Two’s

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By Jennifer E. Goldman, President   Something exciting happened this April Fool’s Day: my company turned two! But then I began to wonder: is this like raising children? The period where so many questions are asked, and even more boundaries tested, many of them completely shattered. I quickly realized the unequivocal answer is yes. Yes, […]

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30
Jun

Benefits of Employee Turnover

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By Jennifer E. Goldman, President     We’ve all heard the reasons that employee turnover can be undesirable; it may indicate poor leadership, noncompetitive wages, or bad working conditions. As a current business owner, former manager of a large staff and previous employee several times over, I have learned to appreciate the benefits of employee […]

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30
Jun

Too Many Hats

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By Jennifer E. Goldman, President As business people (or as human beings in general) we often wear “many hats”. Sometimes we wear too many hats. It just “is what it is” in our fast-paced Age of Information. I can remember when my children were little, I thought I’d topple over from the sheer weight of […]

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30
Jun

Leveling Up

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By Jennifer E. Goldman, President Not too long ago I published an article on narrowing your focus, as related to defining your company’s target market. Basically, it was a wakeup call for entrepreneurs who believe everyone can become my customer. It didn’t take me long, however, to realize that I was guilty of doing the […]

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