The Terrible Two’s

By Jennifer E. Goldman, President


Something exciting happened this April Fool’s Day: my company turned two! But then I began to wonder: is this like raising children? The period where so many questions are asked, and even more boundaries tested, many of them completely shattered.

I quickly realized the unequivocal answer is yes. Yes, year two of running a small, but growing, company is exactly like raising a speedy toddler who is now mostly stable on his legs, zipping around the house, asking 800 questions a minute and getting away with whatever he can in the span of time it takes a parent to run to the restroom.

There is never a dull moment. It’s all uncharted territory; even if you’ve done this before, every company – like every child – provides a vastly different experience. It’s simultaneously thrilling and frightening in equal amounts.

Parents can testify: before your first child is born, you have certain assumptions about what you will be like as a parent…and how fantastically your child will confine themselves within the very fair, realistic boundaries you will set.

And then they’re born.

And then you blink.

And they’re off….

All of your illusions shattered.

The great thing about parenting is that this person you’ve brought into the world can’t be defined. You have no idea who they will become, but you get to witness and nurture the whole journey.

This is what I’ve learned in my two years with this fantastic new venture/adventure I began. I’ve created another being and it’s taken on a life of its own. The ideals I had when I formed the company were mere fantasy. Luckily, the reality is far more exciting and gratifying.

Not only has Resonance grown and become more familiar to the community, it has started to define itself in new and unique ways. The strength of its services has intensified as the definitions of what it can do and offer has been tightened and honed. Skills that I assumed would be a large part of what the business utilized have become secondary, making way for the expertise that seems to resonate more with clients and other business leaders.

Equally as gratifying as watching this two-year old find and define itself, is realizing how much it’s teaching me. The more confident and competent I feel about this company and the direction it’s taken, the less unruly it seems.

Just like with parenting, I couldn’t be more thrilled with the place this business has resided in my life and in my heart. And we will only grow and strengthen from here.

To all of my family, friends and fellow business people: thank you for the tremendous amount of support you’ve given and for helping me make it through the first two years. I’m looking forward to many more!


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